Look Book: DREAMS AND DYSTOPIA – CATALOGUE AW 17 DOODLAGE

About Doodlage:

Doodlage is a perfect sync of sustainability and innovativeness. The up-cycling fashion label has recently introduced eco-friendly fabrics, such as organic cotton, corn fabric, milk fabric and banana fabric to their collections. But their main source of fabric is the left over or quality, discarded textile from large manufacturers, which account for the “wastage” in export terms.

Doodlage, was born from a simple idea—to create unique, environment friendly products, suitable for a premium audience. The label loves experimenting with textures, embroideries, panels, washes, shapes and sizes to optimize the use of every little piece sourced.

Collection Note:

Dreams and Dystopia  (AW 17)

A world at war, dying environment. Chaos, it seems, is humanity’s final destination. What we need is a call to action. To find strength and beauty inside yourself. The strength to make change happen. A move towards building a circular economy and a conscious decision to do more for the environment we live. Doodlage’s Dreams and Dystopia line-up, brings a fresh optimism to our topsy-turvy lives with its edgy styling and whimsical details.

The collection brings together kilos of discarded industrial fabrics, patched and embroidered over to create a short collection for our first drop of Autumn Winter. Prominent colors in the collection include Marsala, Navy blue, sap green, Charcoal and lighter under tones of pastel blue, steel grey and beige. The techniques used in this collection include patchwork, paneling and hand done embroidery. The busy under layer done in prints/patchwork/embroidery/weaving represent the current situation of urban chaos, super imposed by delicate florals of hope.

All the left overs from the collection as always will be patched and shredded to create another short line of bags. Which will be launching soon!

As we hurtle towards a dystopian future, the choices we make today can set change in motion. Dream big and be that change!